Best Off-Page SEO Tools Compared (Ahrefs vs SEMrush vs Moz vs Majestic)
Off-Page SEO has evolved beyond merely acquiring hyperlinks — in 2025, it centers on brand authority, trust indicators, link quality, and digital public relations. To keep ahead, SEO professionals want tools that can effectively manage backlinks, identify link opportunities, assess competitors, and monitor their online reputation.
Among hundreds of SEO tools available, four platforms dominate the Off-Page SEO landscape:
- Ahrefs
- SEMrush
- Moz
- Majestic
Each has strengths — but which one offers the most value for Off-Page SEO?
Let’s break them down.
Ahrefs — The Most Trusted Backlink & Competitor Analysis Tool
Ahrefs is widely considered the #1 tool for backlink analysis because of its massive and frequently updated link index.
Key Strengths
- Largest backlink database in the industry
- Super-accurate referring domains & lost link tracking
- “Content Explorer” to find guest post and link prospects
- “Link Intersect” to identify competitors’ backlink sources
- Perfect for broken link building
Best Suited For
Agencies, SEO experts, and businesses focusing heavily on link acquisition & competitor research
Pricing
Starts at $99/month
SEMrush — All-In-One SEO Suite With Strong Off-Page Features
SEMrush shines as an all-purpose digital marketing toolkit, offering excellent backlink monitoring plus PR, brand, and outreach features.
Key Strengths
- Powerful backlink analytics with toxicity score
- “Brand Monitoring” tool for unlinked brand mentions
- Built-in outreach + email templates for link-building campaigns
- Social media & digital PR features
Best Suited For
Brands and marketers who need SEO + PR + outreach in one dashboard
Pricing
Starts at $129.95/month
Moz — User-Friendly SEO Platform With Authority Metrics
Moz may not have the biggest index, but its popular authority metrics make it a favorite in the SEO community.
Key Strengths
- Domain Authority (DA) and Page Authority (PA) metrics
- Spam score for evaluating link risk
- Good competitor backlink comparison
- Beginner-friendly and easier learning curve
Best Suited For
Beginners, bloggers, and SMBs looking for simple backlink insights without complexity
Pricing
Starts at $99/month
Majestic — The Pure Backlink Intelligence Tool
Majestic focuses almost exclusively on backlink data, making it extremely valuable for deep link auditing.